Brand Engagement. Ian Buckingham

Brand Engagement



Download Brand Engagement



Brand Engagement Ian Buckingham ebook pdf
Publisher:
Language: English
Page: 256
ISBN: 0230573061, 9780230579507

Review

“Unlike most management texts Ian’s book is not just a nagging reminder of the importance of employee engagement but it gives valuable insights into how to develop effective relationships within organizations in the best interest of customer service and ultimately the brand. It does so in a very inspiring but accessible and approachable way.” - Richard Skelley, Head of Professional Services Royal Bank of Scotland "Ian Buckingham's thought provoking Brand Engagement challenges many well-trodden ways of engaging employees. It's as much a call to action as a commentary, drawing upon his substantial experience, insights into a range of organisational settings and love of the arts. As he advocates, Ian brings himself to this compelling work." - Jane Cathrall, Head of HR & Resourcing, The Financial Services Authority.

About the Author

Ian P. Buckingham is the founder of the Bring Yourself 2 Work Consultancy Fellowship.  He is an employee engagement specialist and much published thought leader, with his own leadership career spanning financial services, people-centred  consultancy and the communications agency worlds.  As the founding MD of Interbrand Inside, (arguably the original employee engagement agency), he created the methodology for bringing brands to life from within. Ian works across sectors and has helped organisations  ranging from Orange, Zurich and Shell through to Barcap and Goldman Sachs transform the relationship between their people, the brand and the business for very tangible bottom line benefits.



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